I’ve often said, it’s hard earning a living from an online blog or business. The real money comes from the real world and paying clients. Earning entirely from the Internet can be done, but it’s something most of us won’t ever achieve.
My art prints for example. I can take them to market stalls with greetings cards and earn more in a day than my Etsy store earns in weeks. That’s partly my fault for not promoting it enough, and, from the feedback I’ve gotten, it’s also the price.
At markets, I sell them for £12. On Etsy, they’re £15. The reason for the price jump is post and packaging. You have to offer free shipping or Etsy dumps you down in search. I have to incorporate a max of £4.20 into every sale. That’s the shipping to the USA cost. I have hard backed envelopes cost, listing fees, print cost and transaction fees on top of that. Expenses stack up quickly selling Etsy. All that compared to a market stall, £10 for a day, sell as much as I can.
But look at my Etsy shop. Two years and thirty’ish sales. Actually, ignore my shop, that says fourteen. There was a digital hiccup and I lost feedback and sales last year. All the same, you get me? My Etsy store is just sitting dormant.
So, with listing fees needing to be renewed for the next three months, I’ve taken a view. Revised things a bit. The prices on all art prints have been dropped from £15 to £12 including free shipping to anywhere in the world. I also need to start working at my Etsy store. Not just dropping links to it in posts, but getting new art things on there. New original art, ACEOs, new prints like the “Drink Tea” design I have on Threadless. Not just more character images, because they just aren’t cutting it online.
This post might read like a bit of a downer, but it isn’t. I have probably broken even between sales, shipping and listing fees over the last couple of years on Etsy. So it’s cost me nothing to find out selling on Etsy doesn’t work unless you work it hard. That’s fine by me. Lessons in life, business and the Internet are rarely free.
If you fancy visiting my now slightly cheaper Etsy store, hit the following link: littlefears.etsy.com
If you want to get into Etsy yourself, I cannot recommend Melanie Greenwoods course on Skillshare enough. It’s three hours long and covers, quite literally, everything.
It is a premium course, but if you click my link to it, I believe you get two free months of Skillshare premium. https://skl.sh/2kvcAJi